What is business communication
Business communication is exchanging information in order to promote an organization’s goals, objectives, aims, and activities, as well as increase profits within the company. “What is business communication”
Business communication encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
Media channels for business communication: what is business communication what is business communication
Internet
Print media
Radio
Television
Ambient media
Word of mouth.
Business communication focuses primarily on achieving goals/aims and, in the case of a public company or organization, increasing dividends of shareholders[2]
Business communication is a common topic included in the curricular of Undergraduate and Master’s degree programs at many colleges and universities. “What is business communication”
Methods of business communication What is business communication
Web-based communication;
Video conferencing: allows people in different locations to hold interactive meetings;
Reports: important in documenting the activities of any department;
Presentations: popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
Telephone meetings: which allow for long distance speech;
Forum boards: which allow people to instantly post information at a centralized location;
Face-to-face meetings: which are personal and should have a written followup;
Suggestion box: primarily for upward communication, because some people may hesitate to communicate with management directly, so they can give suggestions by drafting one and putting it in the suggestion box.
Letters;[4]
Memos: letters to members of a company or organization;[4]
Directional business communication “What is business communication”
Top-down communication
Communication within the business that is passed down from the top of the business hierarchy to the bottom, the amount of information passed from one level to another relies on a “need to know” basis.[5]
Bottom-up communication “What is business communication”
Communication within the business that is passed up through the business hierarchy from the bottom up.[5]
Horizontal communication
Communication with those who are on the same level in the business hierarchy as one, very little information moves up or down the chain of command.[5] “What is business communication”
